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The business of desire

OnlyFans wants to be your bank (and go public)

Banks turn its creators away. Its CEO got turned away herself. So OnlyFans is building its own financial services, and maybe an IPO after that.

November 8, 2026

Imani, in a cream blazer over a bralette, holds up a pink bank card in a glass office.
Recipe
Money spent$7.85B
OnlyFans cut20%
Active creators2.5M
IPO datenone

Picture it: you earn a living, you pay your taxes, and your bank closes your account because it doesn't like your job. That's daily life for many adult content creators. And it happened to the head of OnlyFans herself: according to Fortune, a bank turned Keily Blair down for being OnlyFans' CEO.

Her answer: turn the platform into a bank, or close to it.

How big is OnlyFans?

The figures come from Fortune (October 20), and they read like a funnel:

  • in 2025, subscribers spent $7.85 billion on the platform;
  • OnlyFans keeps 20% of it, i.e. $1.55 billion in revenue;
  • the rest, about $6.3 billion (our math), goes to 2.5 million active creators.

That's about $2,500 per creator per year, on average (our math). Careful, averages lie: a few stars cash in millions, most get next to nothing.

A bank for the people banks turn away

Financial services are the first big project, Blair explains. Her argument: where a regular bank sees risk, OnlyFans sees what's actually going on. “We have full visibility into the content that's being created,” she says. And: “There's a huge difference between perceived risk and actual risk.”

It's not just about image. OnlyFans once nearly lost access to banking, which is what pushed its founders to sell, Fortune notes. Since then the company has brought in its first institutional investor, Architect Capital, and is building this plan with it.

And the IPO?

No date, no filing. Blair only says they're “thinking about that pathway towards an IPO and working toward that as a potential goal for the company.” Her model: Reddit, which went public in 2024. Her definition of OnlyFans: “a social media platform with a high concentration of adult content.”

To get there, it has to look like something other than a porn site. Hence the rest of the plan:

  • a first algorithmic discovery feed, being tested in the Netherlands (until now you had to find creators on X or Reddit);
  • AI micro-dramas that creators can make themselves;
  • and TV stars, like Morgan Fairchild, 76.

Creators turned away by banks, a CEO turned away by a bank, and at the end of it, a bank. That one, I'd open an account with.

Picture : Imani, house model, 100% AI.

Sources

Mag pictures show our models, 100% AI. Real people mentioned are never shown in pictures.

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